Hammer Now Mainstream?

I have been watching the reruns of the WSOP ME FT on ESPN lately. I think 2007 was one of the more interesting Final Tables that I have watched. Even more interesting is the Poker Stars commercial they have been running. It features "The Hammer". Have you guys seen this?

The premise is you have a semi-hot female poker player who likes action and bungee jumping. She is in a live poker game of some sort, and the flop is out on the table. She checks her hole cards to find the hammer. The board is no help as it has missed the hammer completely. So she makes the obvious blogger move. She pushes all-in on the flop. It then switches to an image of her bungee jumping, and you never see the results of the hand.

What is great about the commercial is that it is teaching players that decisions not results are what matter in poker. When you make the correct decision to jam an unimproved hammer on the flop, the results do not matter. It is irrelevant that TPTK calls your push, and you lose your stack. I also love how they are teaching a new generation of players how to properly use the hammer. Might need to make my way back over to PokerStars to see how the cash games are playing one of these days.